B2B Web Agency
Websites that rank in search — and get cited by AI
We design, build, and optimize websites for B2B software, AI, and regulated FinTech companies — and measure the result where it counts: rankings, AI citations, and SQLs.
Trusted by B2B software, AI, and FinTech teams in 8+ countries — US, UK, Australia, and across Europe
One B2B web agency. Three ways to work with us.
Bracemore is a B2B web agency with three service lines: AI-optimized websites (design, build, redesign, migration), SEO & AEO to get you found in search and cited in AI answers, and UX/UI design. One senior in-house team covers strategy, messaging, design, development, and optimization end to end.
AI-optimized websites
B2B web design and development: marketing sites built for two audiences at once — human buyers and the AI systems that summarize you.
SEO & AEO: get found — and cited
Technical and content SEO plus answer engine optimization, measured in rankings, share of AI answers, and SQLs — not abstract scores.
UX/UI Design
Web design without the build, when you have your own dev team: research, wireframes tied to jobs-to-be-done, UI, and design systems.
Why B2B teams pick us
Teams pick us because the whole website loop — strategy, messaging, design, build, and SEO/AEO — runs inside one team, not across three vendors. Nothing gets lost in handoffs, the people named in your contract do the work, and you own everything we ship, from day one.
One in-house loop
Strategy, copy, design, development, and SEO/AEO under one roof. No agency-to-agency handoffs, no "that's the other vendor's job."
Named team, no junior army
The senior team you meet on the first call is the team in your contract — and the team doing the work.
Full ownership
Your site, your CMS, your analytics, your accounts. You can edit and manage everything after launch without calling us.
A post-launch plan
A website is never done. Every project ships with a 90-day plan for what happens after launch.
You're hiring for "an extension of our team" — not another vendor to manage. Meet the team →
Why websites stop getting found
Websites stop getting found because search behavior moved. About 60% of Google searches now end without a click, AI Overviews cut click-through on affected queries by 47–61%, and buyers assemble vendor shortlists inside ChatGPT and Perplexity before they ever reach your site. The traffic didn't vanish — it moved into the answer layer.
of Google searches end with no click to any website.
AI Overviews reduce organic click-through by 47–61% on the queries where they appear.
Visitors who do arrive from AI answers convert 3–9× better than average organic traffic.
source: Semrush; Seer Interactive
SEO still answers who is searching. AEO answers whether you appear in the answer they get. You need both: rankings remain the foundation, and structured, citable content is what AI systems quote. AI assistants still drive a small share of most companies' traffic today — which is exactly why building citations now is cheap, and catching up later won't be.
How we work
Every project runs through the same four stages: strategy, design & build, an SEO/AEO foundation, and ongoing growth. Strategy locks positioning and messaging before design starts, and the SEO/AEO foundation ships with the site — structure, schema, and tracking — not as a post-launch add-on.
Strategy
Positioning, messaging, and information architecture before any design.
Design & build
UX, UI, and development in one loop, with weekly showcases and a shared Slack channel.
SEO/AEO foundation
Structure, schema, redirects, and analytics ship with the site, not after it.
Ongoing
Content, testing, and visibility tracking after launch, against a dashboard you can audit.
Selected work
Every project below shipped with a measurable goal: organic visibility, AI citations, or conversion. Where we can share numbers, we show them with methodology; where we can't yet, you'll hear it from the client directly. No screenshots of vanity dashboards.
26-page site — designed, built, SEO/AEO included — live in 21 days
View project →"…allowed us to build a fully responsive, SEO-optimized website…" — Patrick McGimpsey, Crypto Writer, Forbes Advisor
View project →Industries we work with
We work where a website has to carry a complex story to a skeptical buyer: B2B SaaS, AI products, regulated FinTech and crypto, and marketing & creative teams. Same playbook, different proof points — compliance for FinTech, technical credibility for AI, pipeline math for SaaS.
B2B SaaS →
Web design and development built around how software gets bought: positioning, pricing pages, and pipeline math.
AI startups →
Credibility for a technical audience in a noisy category. Clarity over hype.
FinTech & Crypto →
Compliance-aware messaging and the trust signals regulated buyers expect.
Marketing & creative
Senior web execution for agencies, co-delivery or white-label.
Last reviewed: July 2026
Frequently asked questions
What does Bracemore do?+
Bracemore is a full-service B2B web agency. We design, build, and optimize marketing websites for business-to-business companies — and make sure those sites rank in Google and get cited by AI assistants like ChatGPT, Perplexity, and Google's AI Overviews. Success is measured in qualified pipeline, not pageviews.
Who do you work with?+
Mostly B2B software and AI companies between roughly $5M and $30M ARR — plus regulated FinTech and crypto brands and marketing agencies. Most clients are 10–200 people, often VC-backed, based in the US, UK, Australia, and across Europe. If that's not you, we'll say so on the first call.
What makes you different from other web agencies?+
Three things. Strategy, copywriting, design, development, and SEO/AEO run as one in-house loop — no handoffs between a design studio and an SEO vendor. We commit to measurement you can audit: rankings, share of AI answers, and SQLs. And the team named in your contract is the team doing the work.
Do you work with US and UK companies?+
Yes — most of our clients are in the US and UK. We're a distributed team with a working-day overlap with both US and UK hours: calls land in your morning or early afternoon, and everything else runs async in a shared Slack channel and project board, in writing.
How do we start?+
Two ways. Book an intro call — 30 minutes, no pitch deck, just your goals and whether we're a fit. Or start with the paid SEO/AEO audit: a fixed-scope review of your rankings and AI visibility that ends in a 90-day roadmap — whether you hire us or not.
Let's see where you stand
Bring your site and your goals to a 30-minute intro call — or start with the SEO/AEO audit and walk away with a roadmap either way.