Get an audit

Home / Services / Site Migration

Websites

Migrate to Webflow Without Losing Your SEO

The floor guarantee on every migration: full URL inventory, a 1:1 redirect map (301s), and a rankings & traffic baseline captured before the rebuild — with GSC monitoring after launch. A process promise we put in writing, not a retrospective claim.

Get a migration plan Get an SEO/AEO audit
step 1
full URL inventory
step 2
1:1 redirect map (301s)
step 3
rankings & traffic baseline
after launch
GSC monitoring, 30 days

Will you lose SEO when migrating to Webflow?

No — a migration done properly doesn't lose rankings. Rankings drop when URLs change without redirects, metadata gets dropped, or content is restructured carelessly. Our process maps every URL, preserves metadata and schema, ships 301 redirects at launch, and monitors rankings daily for 30 days after go-live.

The horror stories are real, and they share one plot: the migration was treated as a design project, with SEO remembered in the final week. We run it in reverse — the SEO snapshot comes first, and design decisions live inside constraints that protect what already ranks.

"…allowed us to build a fully responsive, SEO-optimized website with a seamless user experience."
— Patrick McGimpsey, Crypto Writer, Forbes Advisor

Our zero-loss migration process

Our migration process has six steps: a pre-migration SEO snapshot, a full URL map, 301 redirects, transfer of content, metadata, and schema, pre-launch QA, and 30 days of post-launch monitoring. Nothing is improvised at go-live — every ranking page is accounted for before the switch is flipped.

01

Pre-migration SEO snapshot

Rankings, top pages, backlinks, Core Web Vitals: the baseline we defend.

02

URL mapping

Every existing URL gets a destination: kept identical, or explicitly redirected. No orphans.

03

301 redirects

One-to-one redirects, no chains, shipped and tested before launch, not after.

04

Content, metadata & schema transfer

Titles, descriptions, structured data, and images move one-to-one into CMS collections.

05

QA against the snapshot

Staging crawl compared to the baseline: URLs, meta, schema, internal links, speed.

06

30-day post-launch monitoring

Daily checks on rankings, indexation, and redirect hits; anomalies fixed within hours, not quarters.

What we migrate from

We migrate to Webflow from WordPress, HubSpot CMS, Framer, Squarespace, and Wix — content, blogs, CMS structures, forms, and integrations included. Each platform has its own traps: plugin-generated URLs in WordPress, gated modules in HubSpot, JS-rendering quirks in Framer. We've mapped them, so you don't discover them live.

WordPress to Webflow+

The most common route we run. Plugin sprawl, page-builder markup, and years of inconsistent URL patterns are the usual inheritance — we untangle them during URL mapping, not after launch. Blogs of any size move into structured CMS collections, and your team stops maintaining plugins, updates, and security patches entirely.

HubSpot CMS to Webflow+

The main question is never content — it's forms, CTAs, and workflows. We rebuild forms natively or reconnect them to HubSpot via API, so scoring and automation keep running. You keep HubSpot as your CRM and automation layer; you stop paying for it as a CMS.

Framer to Webflow+

Usually driven by scale: teams outgrow Framer's CMS limits and need deeper collection structures, localization, or integrations. We rebuild components in Webflow's designer and restructure content into collections built for a bigger publishing operation.

Squarespace / Wix to Webflow+

Typically the shortest path — smaller sites, simpler structures, but weak URL control that makes redirects critical. We rebuild the design cleanly, keep every URL accounted for, and hand your marketers a CMS that doesn't fight back.

What's included in a migration

Every migration includes the full content and blog transfer into CMS collections, rebuilt forms and integrations, analytics and tracking continuity, preserved metadata and schema, and training for your team. You end with a site your marketers can edit without a developer — and without a ranking dip on the way there.

Content & blog — every page and post, moved into structured CMS collections

CMS architecture — collections, references, and fields designed for how your team publishes

Forms & integrations — rebuilt or reconnected: CRM, analytics, chat, attribution

Analytics continuity — GA4, GSC, and conversion events verified before and after launch

Team training — a working session + recorded walkthroughs; you own the site fully

After the migration

Go-live is the midpoint of a migration, not the finish line. The first 30 days are monitored daily: rankings, indexation, redirect hits, Core Web Vitals. It's also the cheapest moment to fix accumulated SEO debt — the site is already open on the operating table — which is why many clients continue into ongoing SEO.

See what ongoing SEO looks like → Not sure what state your SEO is in? Start with the audit →

Last reviewed: July 2026

Frequently asked questions

Will I lose rankings when moving from WordPress to Webflow?+

Not if the migration is done right. Rankings are tied to URLs, content, and metadata — not to the CMS underneath. We keep URLs identical where possible, 301-redirect the rest, transfer metadata and schema one-to-one, and monitor daily for 30 days so any anomaly is caught within hours, not quarters.

How long does a WordPress to Webflow migration take?+

It scales with content volume. A marketing site of up to ~20 pages typically takes 2–4 weeks; sites with large blogs (100+ CMS items) or complex CMS structures take 4–6 weeks. You'll get a fixed timeline after the scoping call — migrations are predictable once the URL count is known.

What happens to my blog posts and URLs?+

Posts move into structured CMS collections — titles, bodies, images, categories, authors, and metadata included. URLs stay identical wherever the structure allows; where it doesn't, each old URL gets a 301 redirect to its exact new counterpart. No orphaned posts, no chains of redirects, no 404s at launch.

Can you migrate our HubSpot landing pages?+

Yes — landing pages, blog, and CMS content all move. Forms are rebuilt natively or reconnected to HubSpot via API, so your workflows, scoring, and CRM data keep working. You keep HubSpot as your marketing automation layer if you want it; you just stop paying for it as a CMS.

How much does a migration cost?+

It depends on three factors: page and post volume, CMS complexity (collections, references, localization), and how many integrations need rebuilding. A content-heavy site costs more to move than a large-but-simple one. After a scoping call you get a fixed quote — no hourly meters, no surprise change orders.

Do we need a redesign during migration?+

No. A 1:1 migration — same design, new platform — is often the safer play: one variable changes, so if metrics move, you know why. Redesign is a separate decision with its own process. Plenty of clients migrate first, stabilize rankings, then redesign a quarter later on solid ground.

Get your migration plan

A free scoping call: we look at your current site, count what actually has to move, and give you a fixed timeline and quote — plus the risks specific to your platform.

Get a migration plan Book an intro call