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Notes on B2B search, AI visibility, and the sites they run on
No growth-hacking, no percentages without denominators. Practical writing from the people doing the implementation.
B2B SEO
B2B SEO Strategy: How to Build One That Ends in Pipeline
Why volume is the wrong first filter, how to separate the three intents, and what a strategy looks like when it fits on one page.
26 August 2026 ContentB2B Content Marketing Strategy: What Actually Gets Read
The buying committee is the whole problem. Which formats earn their cost, how to brief them, and how to measure without self-deception.
26 August 2026 FundamentalsThe B2B Marketing Funnel, Honestly Described
Why the stages overlap, what content each one actually needs, and where the model quietly stops describing how B2B buyers behave.
26 August 2026Want this applied to your site instead of read about?
The SEO/AEO audit returns a prioritized 90-day roadmap for your rankings and AI visibility. Fixed scope, credited toward the first project if we continue.